TIM BROWN TOURS - MM Group

PROJECT BRIEF

Tim Brown Tours approached us to deliver them with a comprehensive site update & organic SEO (Search Engine Optimisation) strategy. Their ambition was clear; develop a user-centric website that reflects Tim Brown Tours personality and passion, and to reach out and engage with new customers.

PROJECT STRATEGY

The specific challenge of engaging new customers, required a multifaceted approach. Creating high quality, robust back-links to ensure high Google rankings. Once achieved, maintain the critical page one ranking with google. The next phase was to Increase user engagement via intelligent design and the intuitive display of information.

THE RESULTS

We did it! page one Google result. Tim Brown Tours now enjoys a 40% increase in organic Google traffic, a 38% increase in bookings, 15% in revenue and 14% higher conversion rate. In addition, the site is generating direct traffic, which was directly attributed to the engaging content crafted by MMG!

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