GDPR @ MM Group
All about MM Group
With over 15 years experience in digital marketing, MM Group is one of the leading providers of marketing services, from digital development and search engine optimisation to high performing lead provision. We are the one stop shop for all of your business growth and marketing requirements.
We have a highly professional team who work to provide services for a wide range of clients from new start SME’s through to major Blue Chip organisations.
The General Data Protection Regulation (GDPR) is recent Europe wide legislation which brings the previous data protection laws up to date to reflect the modern use of personal data. It greatly empowers the individual, allowing them to have better control over how their personal data is used and stored, and gives greater powers to ensure that data is kept securely and is up to date.
The MM Group team have been working hard to ensure that all of our services are fully compliant and have taken this opportunity to ensure that all we do meets the new requirements.
We have updated our processes and procedures so that they are more transparent and allow individuals to opt-out of future contact or review and update their details.
Permission to use data
Where we offer data or leads as a supplier or broker we only do so where we can be sure that the leads provided have been captured legally and that there is either a legitimate interest or that the individual has specifically given their permission for their data to be used in a specific way.
We use legitimate interest at times when we are using an individual’s data in a very specific way, for example if they have used a web page to request information on a product or service. In this circumstance they have specifically requested further contact. We support this with clearly defined privacy policies which ensures they are aware how they may opt-out of any future contact or review the data we hold.
We have carried out an assessment and shown that, it is in the interest of the individual to carry out the data processing and that we have made them fully aware of what actions we are carrying out.
Consent means that an individual has clearly opted in to receive further communication. This is via a clear process where they have had to take an action in order to prove that they agree to be contacted.
Where we use consent as a mechanism we ensure that there is a clear and transparent opt-in process and that the user is fully aware what they are providing their consent for.
Like many other organisations, we have updated our privacy and cookies policies, the aim has been to add clarity ensuring that individuals know they can request data to be removed from lists or have their details updated.