MM Group, the London based holistic online marketing agency has always delivered the highest quality, high performing leads to help businesses develop their sales. Their clients range from SME’s to major blue chip organisations and they have always been a trusted name in the provision of web leads and consumer data.
Today they have gone further having confirmed their membership of the DMA, the professional body for the data and marketing industries. Membership involved a series of stringent checks on the organisation and their use of data as well as a full audit where employees were interviewed and processes reviewed in detail.
Wilf Voss, the Head of Compliance and GDPR for MM Group said, “gaining membership was far from a trivial process. We had to demonstrate that every aspect of our compliance process was accurate and valid. The auditors were incredibly detailed in what they looked for and ensured we could prove the validity of every piece of data.”
Consumers will better know the DMS for their telephone preference service (TPS) however they lobby government and support the highest standards in quality and security for data. To become members,
MM Group were one of the first to pass a DMA audit since the new GDPR legislation had come into place which means they have been assessed against the latest legislation.
For MM Group’s clients it offers an additional reassurance that the data and leads purchased are 100% correct, an important requirement as clients can be fined heavily for misusing data even if this has been supplied by a third party. The DMA membership logo demonstrates the organisation has been validated and delivers the
highest standards. With the new legislation and in particular the associated fines, clients will do well to ensure they work only with totally reputable data brokers.
MM Group CEO, Sam Chahal said. “This is an exciting time for us and the culmination of over six months work where we have reviewed every process and redesigned our systems specifically to meet the stringent requirements of GDPR. We feel it is vital that our clients have confidence in what we offer, DMA membership can
offer that. It is not just us saying we are good, it is an external body saying we meet their rigorous standards.”
You can find out more about MM Group and the services they offer as the UK’s leading holistic online marketing agency at: https://www.mightymarketinggroup.co.uk/ – they are the one stop shop for digital
development, SEO, data and web leads.