How to Know When To Upgrade Your Website

It should come as no surprise that a website isn’t for life, things change and the technology involved in building and developing websites is also changing. This is why it’s important to know when your website should be upgraded, so you can stay in front of your competition, build connections with your customers and maintain a competitive SEO ranking. That’s why we’ll be taking you through the key warning signs that your website may need an upgrade and you’ll find the best WordPress Website Designer London.

Poor Technical Performance

This is a huge red flag, if your website is constantly running slowly, failing to load some elements or pages are beginning to break- then people are very likely to click away from your website. This is a situation where you should seriously consider making an upgrade to your website. You can easily test the speed of your website by using a variety of performance monitoring tools like Google’s free tool. Otherwise, routinely testing your site will make you aware of any other performance related issues.

Decrease in Traffic

If you’re noticing that your website is seeing a decrease in traffic, there could be a number of reasons behind this. Google is constantly changing its algorithm which decides how it ranks web pages on the search engine. Your website may no longer be classed as very relevant for your key search terms. This would be a key time for you to upgrade your website so you can start ranking better and begin to increase your web traffic again. Over time, with the right decisions, you’ll find improvements.

If you’re not currently tracking your web traffic, then you should use an analytics tool like Google Analytics to keep an eye on it, otherwise you’ll be flying blind. You might also want to consider whether your keywords are still working for you. For example, if you’re struggling with ‘web design agency’ then consider something more specific like ‘WordPress website designer London’ or ‘WordPress website developer London’. That way, you won’t be competing as much for traffic.

Old Visuals and Branding

If it’s been a while since you’ve updated the visuals of your website, then you may end up looking like you’re out of touch. Overall visual design and branding for websites and the latest trends are constantly changing. Maybe you did the visuals yourself before you had a large budget, or maybe you hired an external agency. Either way, you should have a think about updating your website if you’re starting to feel disappointed in your visual content.

Consult a Bespoke WordPress Website Designer London

So you’ve decided that enough is enough and you want to get your website upgraded? That’s great, but what comes next? If you have the skills to do an upgrade in-house that’s fantastic, but if you don’t then you’re going to need to find a digital agency to help you throughout the process. London has the highest concentration of agencies, meaning there is a lot of quality there.

This is where Mighty Marketing Group comes in. We’re the best WordPress Website Developer London. Our expert team has decades of knowledge in creating high-performing websites for a variety of different markets. Our clients always leave us with a great new website that brings in high volumes of traffic and nets a high conversion rate for sales. Get in touch with us today to make your website better.