If your organisation has been online for sometime it may well be time to review and update how you are presenting yourself online. It is easy to find a site which was state of the art five years ago is now not reflecting the latest technologies or trends and that your website is doing more harm than good.
There is no ‘hard and fast’ rules for how often you should update your website, however it is worth regularly reviewing and auditing your website to ensure it remains usable and relevant.
When it comes to reviewing your web presence you should consider the following top five areas in the first instance:
Look at your website, the first step is to ensure the content is correct, free from typos and text errors and that it is carrying information which is still relevant for your business. Research from the Local Search association has shown 37% of users will not consider a business which has inconsistent information on their website. Another 37% will use a competitor’s website if there is inconsistent information on the original site. 32% of users report they will not consider buying from a business which has the wrong contact information listed on their website. You would not keep a shop with incorrect sign writing over the door, don’t allow this to happen online!
Having the correct information on your website is vital, however there are still far too many businesses who have simple information like opening times and contact information incorrect on their websites.
A poor user experience will put users off, research by Experience Dynamics shows 79% of users will look for an alternative site if they cannot use a website due to a poor user experience.
Creating a great user experience means you have created a site which is clear and simple to use, contains believable and valid information which is well written and easy to find. The site should be simple to navigate and intuitive.
Review your own website from an outsider’s perspective, can you find the information you need about your organisation first time and quickly. Can you easily read the content and find your way around the site. Is the information your customers will need available.
Use of mobile devices for the internet is growing massively, it is thought to exceed 2 Billion mobile users in 2016 (Source: The International Data Corporation). However, many sites are not optimised for mobile users meaning it is difficult or impossible to navigate and use the site on smartphones or tablets. Mobile users are five times more likely to abandon a task if the site is not optimised for mobile use. (Source: Experience Dynamics)
It today’s day and age you cannot afford to lose this valuable market-share so ensure you have reviewed your site on mobile devices to ensure your site is usable.
Can you use your site to buy goods or services? If the answer is no or if your eCommerce system is not up to date and supporting the latest security protocols and mobile users you should consider an update.
eCommerce is a vital tool for any business, however a poorly implemented or dated system can do more harm than good. Ensure your eCommerce system is up to date and provides the levels of security required for transactions.
Are you proud of the way your site looks? Does it reflect the branding message you wish to share with your customers?
Take a critical look at your website, does it follow your branding guidelines and clearly match your other major marketing tools? If it doesn’t or if you are not proud of the way your site looks you should look at reviewing your site and in particular the branding and visual appearance of your website.
Mighty Marketing Group (MMG) is a full-service agency who provide professional design, web development and eCommerce provision. Their team of experienced consultants have created online provision for many businesses. They take time to understand your requirements following their Proven Process to achieve mighty results for your organisation. As a full-service agency, they have professionals who can manage every part of your online business, from branding and marketing to data provision, web development and eCommerce.
Websites developed by MMG come with a simple to use content management system, an admin site which will allow your own team to update and manage your site as simply as using a word processor. It means you can keep your site up to date quickly and easily without having to refer to developers.
Get in touch with MMG today for a free, no obligation proposal.