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When you search the internet, you will generally select a link from the first page of the results. Most people cannot even remember when they last selected a lower ranking link. Therefore, if you are not listed high in the rankings you run the risk of being lost in the ‘noise’.
Search engine optimisation (SEO) is a series of techniques employed to ensure your presence ranks highly on the major search engines. This is something best undertaken by SEO specialists who understand exactly how to maximise presence by analysing and selecting keywords used by individuals searching for your site and, importantly your competitors. In this way you can capture the largest audience either via organic and paid optimisation.
Organic Vs. Inorganic SEO
When it comes to SEO organic basically means your ranking has been grown using unpaid methods, therefore it involves ensuring your website meets the requirements for your selected keywords with well written content including articles and blogs, back-links and a highly optimised website – ensuring the site loads quickly and works effectively.
As well as the organic search techniques you can also pay to have your site displayed as an advert at the top of search results. This is a technique to be used with care as you need to be specific to ensure you do not pay too much for keywords which are too generic. For example, selecting ‘Hotels in Kensington’ will yield more closely targeted results than ‘Hotels in London’ which could lead to thousands of hits, many of which would not be directly relevant and therefore expensive for little solid return.
Mighty Marketing Group have a team of SEO specialists who can ensure you get the search engine rankings you need to grow your business. With over fifteen years experience in developing highly successful campaigns you can trust their skills when it comes to online marketing.
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